How to build your Online Business in a Soft way

One thing I noticed in business is that we’ve been made to believe that to build a successful business, you must hustle 24/7, force things to happen, hit the ground multiple times, manipulate, and even do unethical things.

This leads to business owners becoming overly anxious, and it even extends to destroying their personal relationships.

The question is, where are you operating your business from? Are you operating out of fear or scarcity? Are you operating your business from a place of certainty, clarity, and abundance?

An online business first starts from deep within before translating into external structures or systems. So whenever you find yourself dealing with fear or doubt, it’s a sign that you need to soften into trusting that everything will fall into place.

Even when you feel the need to compromise your values or force things to happen in your business, always remember that there’s a softer way of running your business to still get results.

The major reason I chose softer ways to grow my business is that I didn’t want to be trapped by the hustle culture anymore, and I needed to create more peace and balance in my life.

3 Soft ways I’m currently building my business

Blogging

I decided to go the blogging route so I could share valuable, relatable content with my audience online. I love learning new stuff from different blogs on the internet. Blogging gets your audience to connect with you, positions you as an authority in your space, and helps you present your offer to your audience in a soft way. Complete strangers can come to your blog, read through all your content, and purchase from you.

Email Marketing

I’ve also been a fan of email marketing. One thing I always tell my clients is that you don’t own your social media followers, but you do own your website and your email list. Email marketing is a soft and powerful way to build your business online, as long as you’re consistent in growing your email list daily and sending them valuable content.

Youtube

YouTube is a powerful search engine you can use to grow your business in a soft way. You can grow your business by doing YouTube shorts, webinars, vlogs, interviews, and more. A trend going on at the moment is people growing their YouTube channel using faceless videos. I’ve been doing more YouTube shorts and webinars on my channel to grow my business in a soft way.

So if you’ve been looking for soft ways to grow your business online, you should consider these three methods.

Maybe for a while now, you’ve been frustrated by the way your business has been going; that’s a signal that it’s time to align yourself with a deeper purpose.

Remember, your business isn’t only to make money for yourself but to also impact the lives of others.

If you’re ready to build your business in a soft way as a Captivating Woman, click here.

Cheers,

Sarah Ize-Iyamu